Restaurant Marketing Blog

As the craft beer industry evolves, so does the importance of knowing your guests. Today, successful taprooms are those that actively collect, analyze, and act on guest data. In an…

If you’re a restaurant owner, you are aware of the crucial role that online ratings and reviews play in your business’s success. More than ever before, the digital realm is…

Bloom Intelligence has released two game-changing features to bolster the potency of our restaurant customer data platform (CDP). We now support guest data importing and have integrated with the Toast…

In an industry as fiercely competitive as food service, understanding your customer base is not just beneficial—it’s essential. One of the most effective ways to gain this understanding is through…

As a restaurant owner or operator, it’s crucial to keep a finger on the pulse of your guests’ experiences and feedback. But let’s face it – doing this manually can…

The “voice of guest” (VOG) for restaurants refers to capturing, understanding, and incorporating guest feedback, experiences, and preferences into restaurant operations, management, and decision-making. This can include monitoring online reviews,…

In today’s highly competitive restaurant industry, understanding guest preferences and behaviors is essential for survival and growth. By using customer segmentation, restaurants can identify their most profitable customer segments and…

In today’s fast-paced digital world, online reviews have become an essential aspect of the restaurant industry, impacting the reputation and success of a business. But, managing and responding to customer…

The restaurant industry has undergone a transformative shift with the integration of automation and artificial intelligence (AI) technologies. This revolution has not only enhanced marketing strategies and operational efficiency, but…

In today’s digital age, the online reputation of a restaurant is more important than ever. Consumers increasingly rely on online reviews, social media, and search engines to make dining decisions.…

Harness the Power of AI for Restaurant Marketing to Boost Guest Engagement As the restaurant industry becomes increasingly competitive, it becomes more important for restaurants to find new and innovative…

In the world of restaurant marketing, businesses often rely on both qualitative and quantitative data to make informed decisions. Qualitative data is subjective and focuses on understanding guest experiences and…